Paolo Di Canio: “The protagonists are the players, but unfortunately at the moment, we need something more so the fans are crucial.
“The fans give you extra adrenaline. We know what it means to play in front of 40,000 who push for you.
“Even a chiwawa can become a rottweiler!”
Cash turnstiles will be in operation this Sunday.
The Black Cats take on Southampton in a 3pm kick-off at the Stadium of Light on Sunday, in what will be the final home game of the 2012-13 Barclays Premier League.
Turnstiles 13 and 14 will be open from 1.30pm on the day of the game, with tickets priced at £35 for adults.
There will be no concession tickets available at the turnstiles, therefore junior tickets must be purchased from the ticket office, which is open 10am till kick-off on Sunday priced from £12 for under 16.
Supporters are still advised to purchase tickets ahead of the match day, with adult prices from £27 and juniors £12.
Tickets are available online, by telephone 0871 911 1973 or in-person at the Stadium of Light ticket office.
Saturday May 11
12:45 Aston Villa v Chelsea
Sunday May 12
13:30 Stoke City v Tottenham
15:00 Everton v West Ham United
15:00 Fulham v Liverpool
15:00 Norwich City v West Brom
15:00 QPR v Newcastle United
15:00 Sunderland v Southampton
16:00 Man Utd v Swansea City
Tuesday May 14
19:45 Arsenal v Wigan Athletic
20:00 Reading v Manchester City