He said: "I know from my playing days here just how big a part the crowd plays. That famous roar inspires our players and gives them a real edge, not to mention the effect it has on the opposition.
"We're famous throughout the land for the passion of our supporters - and we need each and every one of them behind us if we are going to succeed."
The events are aimed at Sunderland season ticket holders however, there are a limited number of tickets available for non-season ticket holders.
For more details go to Sunderland's official website.