Well, lets be honest....WE DON'T CARE!!!
Newcastle and Sunderland are the two big clubs of the north east, where you lot are just a small shanty town in Yorkshire. In fact, I'm not even bothered if we lose a game to you lot...that's how insignificant you are to both us and the mags! Your support is rubbish, your manager is ugly and your town smells...and on behalf of both Newcastle and Sunderland we'd like you to consider Leeds as your rivals from now on...you're embarrassing the rest of us...ha ha ha!
See the below link for the Rival.net article! :-)
http://www.rivals.net/news/pgarticle.aspx?artid=2483_3142227